New Beijing 大食汇 welcomes practical, long-term co-operation with people who understand customers, food culture and responsible business growth.
我们欢迎真正了解餐饮、市场与顾客需求的合作伙伴，以务实、长期、互相成就的方式参与大食汇的发展。
Marketing Specialist Partner
English
New Beijing 大食汇 is looking for a Marketing Specialist Partner who can help the restaurant strengthen its position in the local Chinese food catering market and build a clearer, more effective connection with customers. This opportunity is suited to someone who already understands how Chinese restaurants operate in a busy local environment, especially where customers come from a mix of nearby residents, office workers, students, families, delivery users, social media followers and loyal dine-in guests. The ideal partner should understand both online and offline customer bases, including how people discover restaurants, compare dishes, respond to promotions, choose between collection and delivery, and decide whether to return. We are not looking for generic advertising only. We are looking for practical marketing insight that can be turned into better day-to-day decisions.
A strong partner would be able to review the current customer journey, from website browsing and menu presentation to social media visibility, local search presence, in-store messaging, seasonal offers and community engagement. They should be comfortable identifying what makes the restaurant distinctive, such as Sichuan flavours, malatang, mala xiang guo, Chinese-language customer communication, bilingual service and an authentic food culture that appeals to both Chinese and non-Chinese customers. The role may include advising on brand positioning, improving promotional planning, supporting campaign ideas, helping shape photography or short-form content direction, suggesting partnerships with local groups, and finding ways to make regular customers feel more connected to the restaurant.
We value a partner who understands local customer behaviour rather than relying only on broad marketing theory. For example, they should recognise the difference between a lunchtime office customer and an evening family order, between a student looking for value and a food enthusiast looking for authenticity, and between a new visitor who needs clear menu guidance and a regular customer who responds to loyalty, limited-time dishes or WeChat updates. The partner should be able to help increase brand visibility while keeping the restaurant's identity sincere and consistent. Good marketing for us should not feel artificial; it should make real customers notice, understand and trust the restaurant more.
The objective is sustainable growth. That means improving engagement, increasing repeat visits, supporting promotions that make commercial sense, strengthening digital visibility, and helping the restaurant use its existing strengths more effectively. A successful Marketing Specialist Partner will bring ideas, but also structure: what to test, how to measure customer response, what to improve, and how to keep campaigns realistic for a working restaurant team. We welcome a partner who can communicate clearly, respect the operational pressures of food service, and work with us to build a stronger local presence over time.
中文
大食汇希望寻找一位真正了解本地中餐餐饮市场的市场推广合作伙伴。我们所期待的不是单纯发布广告或做表面宣传的人，而是能够理解餐厅经营环境、顾客结构、菜品特色和本地消费习惯，并能把这些理解转化为实际推广方案的专业伙伴。中餐厅面对的顾客并不单一，有附近居民、上班族、学生、家庭客人、外卖平台用户、社交媒体关注者，也有长期支持餐厅的熟客。不同顾客选择餐厅的原因不同，有人重视味道和正宗度，有人关心价格和便利性，有人需要清楚的菜单介绍，有人则会因为朋友推荐、社交平台内容、优惠活动或线下体验而产生兴趣。理想的合作伙伴需要能够同时理解线上和线下顾客群体，明白他们如何发现餐厅、如何比较菜品、如何决定堂食、自取或外卖，以及什么因素会让他们再次光顾。
这位合作伙伴需要帮助我们更系统地审视餐厅的顾客旅程，包括网站菜单呈现、菜品图片与文字说明、社交媒体曝光、本地搜索结果、店内宣传、节日活动、会员或熟客沟通，以及社区层面的合作机会。大食汇的特色不仅是提供中餐，更包括川味菜品、麻辣烫、麻辣香锅、双语服务、中文顾客沟通以及真实的饮食文化氛围。我们希望这些特点能够被更多合适的顾客看见和理解，而不是被普通化、模板化的宣传方式削弱。合作伙伴可以参与品牌定位建议、推广节奏规划、短视频或图片内容方向、节日促销方案、本地社群联动、微信或社交平台沟通方式等工作，让餐厅的形象更清晰，也让顾客更容易产生信任感。
我们尤其重视对本地顾客行为的实际判断。午餐时间的上班族、晚上点餐的家庭、追求实惠的学生、喜欢探索地道味道的食客、第一次浏览菜单的新顾客和已经熟悉餐厅的老顾客，他们需要的沟通方式并不相同。好的市场推广不应只是热闹，而应当帮助餐厅把合适的信息传递给合适的人。例如，哪些菜品适合做入门推荐，哪些内容适合用于社交媒体，哪些优惠对顾客有吸引力但又不会影响餐厅长期利润，哪些线下信息可以提升到店体验，哪些语言表达更适合中英文顾客共同理解，这些都需要细致、务实的判断。
我们的目标是可持续增长，而不是短期冲量。合作伙伴应帮助餐厅提高品牌可见度、增加顾客互动、提升复购率、支持合理促销，并让现有资源发挥更大价值。我们欢迎有想法的人，更欢迎能把想法落实为步骤、时间表和衡量方式的人。餐厅经营每天都面对真实的服务压力，因此合作方案必须实际、清晰、可执行。理想的市场推广合作伙伴应当尊重餐饮运营规律，愿意与团队沟通，能够根据反馈不断调整策略，并与大食汇一起建立更稳固、更有辨识度的本地中餐品牌形象。
Sales Expert Partner
English
New Beijing 大食汇 is also interested in working with a Sales Expert Partner who has confidence based on a solid record of growing business in practical, measurable ways. This opportunity is for someone who understands that sales growth is not only about enthusiasm, but about clear targets, disciplined execution, channel development, conversion improvement and lasting customer relationships. The ideal partner should be able to show experience in achieving sales quotas, opening new sales opportunities, improving commercial performance and helping a business turn customer interest into real revenue. We welcome confidence, but it should be confidence supported by evidence, thoughtful planning and a clear understanding of how restaurant sales can grow without damaging service quality or brand trust.
For a restaurant like ours, sales development can take several forms. It may include building relationships with local businesses, offices, student groups, community organisations, event organisers, cultural associations or nearby residential communities. It may involve improving group order enquiries, encouraging repeat collection orders, supporting corporate lunch opportunities, exploring catering or event food possibilities, and identifying customers who value reliable Chinese food for regular occasions. A strong Sales Expert Partner should be able to assess which channels are realistic, which customers are worth pursuing, and which opportunities can generate measurable growth without creating operational pressure that the kitchen or service team cannot support.
The partner should understand conversion as well as outreach. Bringing attention to the restaurant is useful only if more customers complete an order, make a reservation, choose collection, return for another meal or recommend us to others. This means looking carefully at the path from enquiry to purchase: how customers ask questions, what information they need, what stops them from ordering, how offers are presented, how group orders are handled, and how follow-up communication can be improved. Sales expertise should help the restaurant remove friction, communicate value more clearly, and create professional processes that make it easier for customers to say yes.
We are particularly interested in partners who can build partnerships, not just one-off transactions. A strong sales partner may help connect the restaurant with local workplaces, cultural groups, student communities, business networks, delivery and collection users, or organisations that need dependable food partners. They should be comfortable discussing targets, tracking outcomes, reviewing what worked and what did not, and adjusting activity based on results. Sustainable sales growth should be measurable: more qualified enquiries, better conversion, stronger repeat ordering, improved customer retention, larger group opportunities and clearer commercial value.
This role would suit a person who is proactive, commercially aware and realistic about restaurant operations. They should be able to bring energy while respecting the standards of the kitchen, the capacity of the team and the importance of customer experience. We want growth that strengthens the business over time. The right Sales Expert Partner will help us develop channels, build trust with customers and partners, and create sales activity that is professional, measurable and aligned with the identity of New Beijing 大食汇.
中文
大食汇也欢迎具备实际业务增长经验的销售专家合作伙伴。我们所看重的信心，不是口号式的自信，而是建立在真实业绩、清晰目标和可衡量结果之上的专业能力。理想的合作伙伴应当有推动业务增长、完成销售指标、拓展销售渠道、提升转化率、建立合作关系和带来实际营收增长的经验。餐厅销售并不只是把菜品卖出去，更重要的是了解客户需求、找到合适的场景、建立持续关系，并在不影响餐厅出品质量和服务体验的前提下，让更多有真实需求的顾客选择我们。
对于一家中餐厅来说，销售增长可以有很多实际方向。比如与本地公司、办公室、学生群体、社区组织、活动策划方、文化社团、居民社区建立联系；开发团体订餐、工作午餐、自取订单、活动餐食、节日聚餐或长期合作机会；也可以帮助餐厅识别哪些顾客更适合进行持续沟通，哪些渠道值得投入，哪些合作方式能够带来稳定订单。优秀的销售合作伙伴需要有判断力，知道哪些机会看起来热闹但不一定有效，哪些客户值得长期维护，哪些销售活动会给厨房和服务团队带来过大压力，哪些增长方式才是真正健康和可持续的。
我们希望合作伙伴不仅懂得开发客户，也懂得提升转化。让顾客知道餐厅只是第一步，更重要的是让顾客愿意下单、愿意预订、愿意自取、愿意再次消费，并愿意向身边的人推荐。销售专家应当能够观察从咨询到成交的整个过程：顾客通常会问什么问题，菜单信息是否足够清楚，价格和套餐如何表达更容易被理解，团体订单如何沟通更高效，哪些环节让顾客犹豫，后续跟进应如何进行。通过这些细节，帮助餐厅减少沟通阻力，提高成交效率，让顾客更容易做出选择。
我们特别重视能够建立合作关系的人，而不仅是追求一次性交易的人。好的销售合作伙伴可以帮助餐厅与本地工作场所、社群组织、学生群体、商业网络、社区活动或有长期餐饮需求的机构建立可信赖的联系。合作过程中应当能够设定目标、记录结果、复盘效果，并根据数据和反馈调整方向。可衡量的增长可以体现在更多有效咨询、更高订单转化率、更稳定的回头客、更大的团体订单、更好的客户留存，以及更清晰的商业回报。我们不追求盲目扩张，而追求有质量、有节奏、有实际价值的增长。
这项合作适合主动性强、商业意识清晰、同时又理解餐厅运营现实的人。餐厅每天面对的是实际出品、服务、时间、人手和顾客体验，因此销售方案必须尊重这些边界。我们欢迎有资源、有方法、有执行力的合作伙伴，也希望对方能够与团队保持清楚沟通，理解中餐厅的品牌特点和客户文化，不把餐厅变成短期促销工具，而是帮助大食汇建立更稳固的销售渠道和更值得信任的合作网络。理想的销售专家合作伙伴，应当能让增长变得专业、可执行、可衡量，并与大食汇的长期发展方向保持一致。